Privacy Policy
THE LAB (“the app”) is a coaching app by Leo Sierra and María Claudia Sierra, published by THE LAB (“we”, “us”). This policy explains what the app collects, how it is used, and the choices you have.
What we collect
Profile details you enter: your name, email address, and optionally your phone number and birthdate.
Assessment answers: the text you type or dictate while completing the Purpose Assessment, your selections, and the results created from them (such as your purpose statement and mantra).
Preferences: your language, your notification choice, and the program categories you select.
Device notification ID: if you allow notifications, a device identifier is used by our notification provider, OneSignal, to deliver messages.
Microphone and speech: if you tap the microphone button, your device’s speech recognition turns your voice into text. We do not record or store audio.
We do not collect your precise location, contacts, photos, or payment card details inside the app. We do not use advertising trackers and we do not sell your data.
How we use it
To run the app, save your progress, and show your results and recommended programs.
To generate your assessment results, your answers are sent securely to our server, which uses an AI service (Claude, by Anthropic) to write the reflection text. Your answers are shared with this service only to produce your results.
To research and improve our programs, using anonymized assessment answers. Before we use them, we remove your name, email, phone number, and any other detail that could identify you.
To contact you about THE LAB programs, sessions, and updates, if you gave us your email or phone number.
To send notifications you have allowed.
Where your data is stored
Your profile and assessment progress are stored on your device. Information you submit through forms (for example to book a session or join a waitlist) is sent to us and to the service that hosts the form. We keep it only as long as needed to serve you.
Third parties
OneSignal: push notifications.
Calendly: booking a coaching session (opens in a web page).
Stripe: payment for 1:1 coaching programs and guides. Payment happens on Stripe’s secure web page in your browser; we never see your card number.
YouTube: videos in the app are played from YouTube and follow YouTube’s privacy policy.
Anthropic (Claude): the AI service that writes your assessment results.
Vercel: hosts our server and web pages.
Resend: sends emails from THE LAB, such as confirmations and updates.
Your choices
You can turn notifications off in your device settings or in the app.
You can delete your profile inside the app (More, then Profile, then delete). This clears the data stored on your device.
When we delete data we hold about you, we may keep anonymized assessment answers that can no longer be linked to you, as described above.
To ask us to delete data we hold about you, or to see what we have, email privacy@jointhelab.org and we will respond within 30 days.
Children
The app is not directed to children under 13, and we do not knowingly collect their information.
Changes
If we change this policy we will update the date above.
Contact
THE LAB
Email: privacy@jointhelab.org